Never confuse your customers again

Websites, Messaging & Brand Strategy for “tough to explain” businesses

No matter how strong your services are, finding customers in a competitive market can be difficult. And if your business is more complex, it can be even harder. It would be amazing if all you had to say was, “Trust me. You need this thing. You should buy it … ”  

But that’s not how selling works in 2023.

Too many business owners are trying to talk to the whole world with their marketing, but it’s pretty noisy out there. You don’t need everyone to see you as highly valuable; you need the right people that understand what you do and place a high value on the results you can bring them.

It’s time for copy and strategy that separates you from the market and creates your own market, hungry for what you offer.

Let’s get down to business.

From simple clarity sessions to long-term partnerships, I help companies grow their business with marketing strategy, professional copywriting, and StoryBrand Certified coaching.

You deserve a brand that cuts through the noise and gets noticed.

Here are three ways we can work together:

Strategy Call

You have some big ideas but want an expert to weigh in before you commit, or you just need help with that sales page revision or presentation and want some fresh, experienced eyes on the content.

  • 1-on-1 audits, speed-writing sessions, or coaching
  • Pay by the hour only for what you need
  • Call recording & meeting notes delivered post-call

$ 375/hour*

Brand Story & Website Copy

You feel frustrated that more people don’t respond to your marketing, and you’re looking for an overhaul of your current messaging & website with a done-for-you high-level strategy and copywriting service. Typically 4-week turnaround. 

    • Brand positioning, development, & messaging
    • Website wireframing
    • Conversion copy for 4+ pages of your website

    From $ 5,000

Brand Strategy & Marketing Funnel

A done-for-you high-level brand strategy and copywriting service that creates or updates your whole marketing system. Attract, nurture, and convert leads into ideal customers in 90 days.

Custom proposals include options like:

  • Customer Insight research & interviews
  • Brand positioning & competitive differentiation
  • Conversion copy for 4+ pages of your website
  • Website wireframing
  • Lead generation assets & Email nurture series
  • Thought leadership content strategy
  • Relationship marketing roadmap

From $ 15,000

“Jennifer nailed it!”

Jennifer Cunningham came to us as a result of an online search for a Canadian Certified Guide after we devoured the Story Brand Book and realized that this was no DIY project for us to take on. We needed a talented Guide to help craft our story in such a way as to be meaningful, not too wordy, and to-the-point! Jennifer nailed it! She listened to us and our clients who provided back-end information on what we did right, what we could have improved upon and weaving it into a wonderful story for us.

Wendy Bell & Nancy Dellin

Wendy Bell
Nancy Dellin

“Jennifer was able to understand why I started my business and what our mission is. ”

Jennifer was able to listen and understand why I started my business and what our mission is. We’re a social enterprise so it’s vital that people understand why we are in business and our business model. She was able to take that and create copy for our website that was clear, concise and compelling. Jennifer was also extremely helpful in creating our homepage layout.

Seema Sanghavi

Seema Sanghavi


Storybrand Certified Guide since 2019 - I'm Your CMO

Based in Toronto, Canada
and operating internationally.

© Copyright 2023. All rights reserved.