Portfolio
Chameleon Group
Brand Messaging | Wireframes | Website copy
Chameleon Group is a leading provider of outsourced business development and sales services, delivering customizable B2B channel, call center, and direct sales solutions to global organizations of all types and sizes.
We created their BrandScript, One Liner, wireframes, and website copy to uplevel their brand message and showcase their deep expertise and refreshed their brand (with Pivot Creative) to reflect their professional services.
T.H.E. Landscape Professionals
Brand Messaging | Wireframes | Website copy
T.H.E. Landscape Professionals provides comprehensive landscaping design-build, advisory, and management services in the greater Pittsburgh area.
The founder, Sarah Swehla, had a landing page up for ages with a “coming soon” vibe because she didn’t know how to convey her services and what sets her apart. Recognizing the frustration many homeowners face with unpredictable contractors for their outdoor spaces, we crafted copy that reinforces T.H.E. Landscape Professionals as a trustworthy, reliable, and friendly choice, complete with a “No Ghosting Guarantee.”
“Jennifer's approach felt like she stepped inside my mind and brought my thoughts to life. Her ability to capture my voice and translate it into something that sounded like me is remarkable.”
BeneCom Associates
Brand Messaging | Wireframes | Website copy
BeneCom Associates is a full-service Employee Benefits Communications firm that has helped hundreds of HR Managers with benefits communication project support. They work with clients nationwide, from Fortune 500 to small businesses.
We created their BrandScript, One Liner, Wireframes, and website copy and refreshed their brand (with Pivot Creative).
Madi Manages Money
Brand Messaging | Wireframes | Website copy
Madison Sharick transitioned from a high-stakes investment career, to embark on a new venture as a course creator and financial planner supporting busy millennial moms, with Madi Manages Money.
We crafted her positioning, developed her brand messaging, wrote all the copy, and created UX Wireframes that ensure that the design aligns with her ideal client’s needs and goals.
“Jennifer not only took time to truly understand the vision for my business but also made me feel genuinely heard. Her website copywriting was exactly what I needed, something I couldn't have achieved on my own.”
Truecore Capital
Brand Messaging | Wireframes | Website copy
Truecore Capital is a commercial loan brokerage with a specialty in equipment and commercial vehicle financing and business lines of credit to help clients through operational expansion.
Their existing website content and aesthetic needed a refresh because it wasn’t driving new leads into their sales funnel, nor did it have a dedicated page for equipment dealers to provide equipment financing to their customers as a seamless experience with flexible options. All new copy and brand refresh (with Pivot Creative) set them up for success.
Laurie Mattson Interiors
Brand Messaging | Wireframes | Website copy
Laurie Mattson, Principal Designer at Laurie Mattson Interiors, is a national multi-award-winning interior designer, stager, and RESA® approved instructor. The LMI team is based in Minnesota’s Twin Cities and works on projects throughout the US.
Laurie came to me during her shift from focusing on home staging to interior design services.
"Jennifer's thorough process took me step by step through the StoryBrand framework, and she delivered the perfect copy and wireframes that I could just hand off to my web designer to build - it almost felt too easy!"
Swabey Family Counselling
Brand Messaging | Wireframes | Website copy
Swabey Family Counselling is a therapeutic practice that delivers compassionate, client-centered care for families and individuals.
When Jessica reached out, her website was outdated and underperforming, with a 3% conversion rate and inconsistent messaging. She needed a strategic marketing approach to attract more clients and expand her team of therapists.
We developed a comprehensive brand messaging framework, wireframes, and website copy and refreshed their brand (with Clarity Web Design), clearly articulated Swabey Family Counselling’s unique approach to care, and created a streamlined path for potential clients to book a consultation.
Naomi Simpson Coaching & Astrology
Brand Messaging | Wireframes | Website copy
Naomi Simpson helps women improve communication, resolve conflict, and deepen intimacy for more aligned, fulfilling relationships.
When Naomi reached out, her goal was to elevate her brand and position herself as a trusted relationship coach, allowing her to grow her business to the next level. She needed messaging that captured her unique voice and reflected her holistic approach, integrating her expertise in coaching, astrology, and yoga to empower clients on their healing journeys.
“Jennifer was a Mercurial dream come true! Website design and marketing are not my thing, so rather than struggle and toil fruitlessly, I sought experts in the field to help me. Jennifer created the brand message and copy, which captured my vision and essence. I highly recommend working with her!”
Thorton Interior Design
Brand Messaging | Wireframes | Website copy
Thornton Interior Design, led by Jackie Thornton, is a Pittsburgh-based studio that transforms homes into deeply personal, story-driven spaces.
Jackie wanted her website to reflect her belief that homes are meant to be lived in, not just looked at. She envisioned a site that would emotionally resonate with visitors, mirroring how her interiors capture the essence of her clients' lives and values.
We collaborated to craft messaging, wireframes, and website copy that emphasized her philosophy: that every design decision tells a story. The result is a site that feels as thoughtful and inviting as Jackie's spaces, balancing warmth, professionalism, and clarity.
ALFINE
Brand Messaging | Wireframes | Website copy
After years of working behind the scenes as a subcontractor for larger firms, Chris Minerva was ready to step into the spotlight with ALFINE — a product development firm focused on delivering full-spectrum services that prioritize efficiency, scalability, and impact.
We collaborated with Pivot Creative to craft a brand that positioned ALFINE as a trusted partner for senior leaders aiming to bring innovative products to market without the typical chaos and delays.
The result is a website reflecting Chris’s expertise and vision while resonating with clients who value innovation and operational excellence.
Encore Strategic Consulting
Brand Messaging | Wireframes | Website copy
Encore Strategic is a consulting firm dedicated to helping Managed Service Provider owners scale their businesses, build high-performing teams, and prepare for successful exits.
When Shawn approached us, he sought to articulate Encore's distinct value proposition and create a website that resonated with MSP leaders aiming to transition from hands-on managers to visionary CEOs.
We partnered with Pivot Creative to develop a cohesive brand and website highlighting Encore's commitment to empowering business owners through community, coaching, and strategic support.