Think of me as your “brand interpreter”
I know that what you want most is for your products and services to be understood so you reach more people and your business thrives. But sometimes, it feels like you’re speaking a language no one else understands.
With over 25 years of experience working with complex businesses, products, and systems, I’m Your CMO can translate the value of your work to messaging and marketing that your ideal client connects with.
Word Nerd & StoryBrand Certified Guide
My love for words started with the public library’s reading contest in the summer after 2nd grade (I got 3rd place. I’m still bummed about that…) and continued with a university English degree and a post-grad in International Marketing.
This was followed by more than 23 years in marketing and communications with organizations as diverse as the Special Olympics, a boutique consulting firm, and an international Health & Fitness company, before starting I’m Your CMO in 2018.
Now in my fifth year as a StoryBrand Certified Guide, I feel confident in my command of this powerful seven-part framework that’s helped thousands of companies get clear on their message and transform their sales and marketing.
What makes I’m Your CMO different?
We simplify the complex
Leveraging our experience with technical individuals, products, and systems, we articulate your work’s value into targeted messaging and marketing that resonates with your ideal client.
We deliver the goods from concept to reality
Big picture ideas don’t have value unless they are executed well. In addition to great strategy, you’ll get tangible, tactical plans that lead to results.
We’ll mine the brand gold you’re missing
Most business owners aren’t trained to find the messaging that connects. It’s one of our superpowers. Our expertise eliminates the question, “How can my ideal clients understand what we do?” or “Why isn’t our marketing effective?”
We provide versatile strategies for diverse markets
Whether you sell just in your local market or around the world, we apply our experience from working with large international brands to effectively communicate across a range of nationalities, backgrounds, and cultures.