It's time for words that get people talking – and clients buying.

Strategic website copywriting for coaches & consultants to attract perfect-fit leads & convert with confidence.

What you do is complex.
Putting it into words can feel hard.

It’s all about striking the right balance – keeping the necessary technical details while ensuring your content is understandable and engaging so it doesn’t sound like gibberish to the people you want to connect with the most. 

           Does this sound familiar?

  • It’s difficult to explain what you do
  • Your website isn’t making the phone ring
  • Your emails seem to go into a black hole
  • Your online presence doesn’t reflect your thought leadership

At I’m Your CMO, we dive into the complexities of what you do and simplify it. 

We strip away the jargon, crafting clear and compelling messaging, conversational web copy,
and brand assets that resonate with your audience in a language they understand.

Stop confusing customers. Start making money.

Clarify Your Message

Turn the complex nature of what you do into clear positioning that speaks your customer’s language, making your solution a no-brainer.

Upgrade your website

Get a powerful website that works 24/7 to tell your story, capture leads, and showcase solutions to your customers’ problems.

Capture More Leads

Create a lead ecosystem to attract and nurture the right audience while elevating your brand story, thought leadership, and visibility.

“Jennifer nailed it!”

 – Wendy Bell & Nancy Dellin

“Jennifer did a fabulous job understanding our services and our vision.”

   – Adi V.

Jennifer Cunningham

Your Chief Messaging Officer

3x Ironman, Storybrand Guide, and world traveller with 64 countries under my belt (so far!)

What happens when your messaging isn’t connecting and you have no idea why? Cue stress and worry, right?

Let me put your mind at ease.

As your conversion-focused copywriter, I’ll take away the overwhelm with proven marketing experience and expert strategy developed over 25+ years working with solopreneurs, large multinationals, and everything in between.

You deserve a simple message – even if what you do isn’t.

Headshot of Jennifer Cunningham

Be Seen. Be Understood. Be Profitable.


Copy Coaching

Perfect for clients who want to DIY their copy but would love to have feedback from a conversion-focused copywriter.

VIP Website Copy

When you’re new(er) to business you need a simple website with copy that helps you stand out – and you need it ASAP, so we’ll deliver it in just 3 days!

Website Copy In A Week

You’re ready for real growth, so its time to uplevel your messaging & website. You focus on what lights you up, and we’ll create messaging that sells for you. 

Our work together will help you:

Headshot of Jennifer Cunningham

“She's a secret weapon for any marketing project!”

   – Lisa C.

“Working with Jennifer is amazing. She is clear, on point and knows her stuff.”

   – Carmen Y.

Are you ready to get seen, get heard, and get understood?

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