Find the words that get people talking – and clients buying.
Websites, Messaging & Brand Strategy for anyone who can’t –
for the life of them – get people to understand what they do.
Clarify your message
Strengthen your web presence
Capture more leads
What you do is complicated. Explaining it can feel difficult.
It’s all about striking the right balance – maintaining the necessary technical detail while ensuring your content is understandable and engaging so it doesn’t sound like gibberish to the people you want to connect with the most.
Think of us as your “brand interpreters.” We dive into the complexities of what you do and simplify it. We strip away the jargon, crafting clear and compelling messages, marketing strategies, and brand assets that resonate with your audience in a language they understand.
Does this sound familiar?
- It’s difficult to explain what you do
- Your website isn’t making the phone ring
- Your emails seem to go into a black hole
- Your online presence doesn’t reflect your thought leadership
- You don’t see your brand presence growing
Stop confusing customers. Start making money.
CLARIFY YOUR
MESSAGE
We’ll turn the complex nature of what you do into clear positioning that speaks your customer’s language, making your solution a no-brainer.
Strengthen your
web presence
An effective website works hard for you 24/7 to tell your story, capture leads and showcase solutions to the problems your customers face.
Capture more
leads
Create a lead ecosystem to attract and nurture the right audience while elevating your brand story, thought leadership, and visibility.
Be Seen. Be Understood. Be Profitable.
Here are three ways we can work together.
Strategy Call
A few hours or a full day with a marketing and messaging expert is all that you need.
Brand Story & Website Copy
You’re looking for an overhaul of your current messaging & website.
Brand Strategy & Marketing Funnel
A done-for-you service that creates or updates your marketing system.
Clear messaging to get more leads and close more sales.
1) LET’S CHAT
Schedule a free consultation, and let’s talk about your business and project goals.
2) TAKE ACTION!
Let’s get to work. Whether we’re developing a messaging plan, creating copy, or working on your website, you can feel good knowing you’re in good hands.
3) GROW YOUR BUSINESS
Once you have a clear message and smart strategy, watch your bottom-line increase.
“Jennifer helped VEEV get the clarity it needed to stand out in a meaningful way.”
Jennifer has the rare ability to capture what makes a company unique and translate it into a powerful story that is motivating and compelling. Her process is thorough, yet not at all intimidating and gets to the core of what truly matters.
Annie Gaudreault
“For a solid professional who balances fun with getting the job done, Jennifer is a dream for any team.”
I had the pleasure of hiring Jennifer when I was at Fusion Media Group. With a skill set and a smile she managed creatives, developers, clients, and at times even our management team into a cohesive unit, and the team loved her approach and energy.
Reuben Segelbaum
What makes “I’m Your CMO” different?
We simplify the complex – With experience working with technical people, products, and systems, we translate the value of your work to messaging and marketing that your ideal client connects with.
We’ll mine the brand gold you’re missing – Most business owners aren’t trained to interview their clients and find the messaging that connects. It’s one of our superpowers. You’ll stop asking, “How do I get my ideal clients to understand what I do?” and “Why isn’t our marketing working?”
We deliver the goods from concept to reality – Big picture ideas don’t have value unless they can be executed well. In addition to great strategy, you’ll get tangible, tactical plans that lead to results.
Practical strategies that work across markets –Whether you sell just in your local market or around the world, we’ve worked with large international brands and understand what it takes to speak to a spectrum of nationalities, backgrounds, and cultures.
But let’s be honest, achieving your goals and making a difference requires time, energy and money.
And you have so many other things you are trying to figure out. How much revenue do you need to make this year? How many sales would it take to double your impact? If you could acquire one more client, would that make a big difference? And what’s the right strategy to make that happen?
Maybe you’ve invested in marketing before and nothing much came from it. Or, you’ve been busy downloading all the freebies on the internet to try and piece something together yourself. You might even feel frustrated and overwhelmed because people just aren’t responding the way you want them to.
At I’m Your CMO I believe that marketing doesn’t have to suck the life out of you. In fact, I think you should be able to grow your reach and get results without losing you mind.
I understand what that feels like because I spent my whole career working inside several different marketing departments and felt that same weight of responsibility to attract new leads, nurture potential clients and close more sales.
But what if I told you that most businesses don’t take advantage of the single most proven strategy that would help them make more money? What if I told you that you don’t need complicated marketing strategies to meet your revenue goals?
Over the past 25 years I’ve worked with many successful non-profits, small businesses and major international corporations, and what I’ve learned is this:
The single most important factor for business success is the ability to articulate a clear, compelling message – and to implement it consistently across all communications.
It’s that easy.
If you’re having trouble getting leads and closing sales, I can help. Together we can simplify your message and help you implement it effectively so you can grow your business.
So, get out your calendar and schedule a call to talk. Stop throwing away money on the wrong tactics. Your business deserves a strategy that’s been proven to work.
